The long-awaited Porsche Parade Europe 2026 is finally here, taking place in Gothenburg from May 13-17, 2026. This year is extra special as we are also celebrating the 50th anniversary of Porsche Club Sverige during our annual Festival. We look forward to creating a grand experience for all Porsche enthusiasts, and we hope you will join us in the celebration.

The event will be held at the prestigious Hotel Gothia Towers in Gothenburg, where you will stay throughout the event. During four days, we will offer an exciting and varied program with plenty of activities for all Porsche fans.

Parking will be available at the Porsche Arena, which offers a space of 13,850 m² for all our participants. You will be able to admire a fantastic exhibition of classic Porsche cars and a Concours d'Élégance competition in the Porsche Arena, where the most beautiful and elegant Porsche cars will be showcased. For those who want to test their driving skills, you will have the opportunity to participate in our exciting slalom competition.

We offer a welcome dinner where you can socialize with other Porsche enthusiasts and enjoy fantastic entertainment. Take the opportunity to enjoy delightful sparkling champagne and experience a traditional ”Swedish fika” with coffee and pastries. At our speakers' corner, you can listen to inspiring talks and discussions from prominent speakers.

There will be many activities outside the Porsche Arena, including a guided tour and lunch at Gunnebo Slott och Trädgårdar, a boat tour to discover the city from the water, and a visit to Gothenburg's Röhsska Museum for design and crafts. We will also have a mingle party with entertainment where you can meet other enthusiasts.

One of the highlights will be the Porsche Parade on Avenyn in Gothenburg, where we will showcase our fantastic cars followed by a road tour on our beautiful Swedish roads. The event will conclude with a grand gala dinner in the Congress Hall at Gothia Towers, where we will celebrate the 50th anniversary of Porsche Club Sverige with a grandiose party.

We expect a large number of members from Porsche Club Sverige as well as many Porsche enthusiasts from all over Europe to participate. It will be a unique opportunity to meet like-minded people, participate in various activities, and enjoy the best that the Porsche world has to offer. Keep an eye out for more details about the program and how to register.

Registration opens at the end of September 2025, with more detailed information to follow. But for now, you can mark the dates in your calendar – this is something you don't want to miss.

We look forward to welcoming you to an unforgettable Porsche Parade Europe 2026 and Festival!