Porsche Club Sverige 50 Years– A World-Class Anniversary Festival with Parade

From May 14–17, 2026, Gothenburg will transform into Europe’s most vibrant Porsche metropolis. Porsche enthusiasts from across the continent will gather at the Gothia Towers Hotel to celebrate Porsche Club Sweden’s 50th anniversary—and take part in the legendary Porsche Parade Europe. Four days filled with pure passion, iconic design, maximum driving pleasure, and unforgettable camaraderie awaits. From brunch in the countryside to a gala dinner in the heart of the city—every moment is a tribute to Porsche and the people behind the wheel. A must for anyone who loves speed, style, and celebration. Welcome to a Porsche festival that will make your heart beat a little faster.

Practical Information:

Hotel Information:

Check-in at the hotel starting Thursday at 3:00 p.m.

Check-out Sunday at 11:00 a.m.

❗️Drive directly to the designated parking area, NOT to the hotel entrance.

Parking:

• The address for entering the Arena and the Focus Garage is Focus, Gothenburg GPS coordinates: 57.698944, 11.994623
• Vehicles may be brought into the Arena and the Focus garage on Thursday between 2:00 p.m. and 6:00 p.m. Please follow the instructions given by ourparking attendants
• Vehicles may be parked from 2:00 p.m. on the day of arrival until 1:00 p.m. on the day of departure.

Parking outside these hours in the Focus Garage will be charged at 25 SEK per hour or part thereof and must be paid on-site in the parking garage.

• Those of you who requested a spot in the Porsche Club Arena will be notified whether you have been assigned a spot there or in the Focus parking garage.
  
  • It is important that the correct car is registered. If you change cars, you must notify us.
• On Saturday, we will line up our cars for the Parade from 8:00 a.m. to 9:00 a.m. We will gather all the cars along Skånegatan before departing together for the Parade at 9:00 a.m.
• Cars may be brought into the Arena and the Focus garage no earlier than 2:00 p.m. on Saturday. It is important to park in the same spot you used on Thursday/Friday
• For the official who wishes to continue parking their car on Sunday after check-out, this is possible until 4:00 p.m, in the A-hall.

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Information regarding Thursday’s brunch:

A warm welcome to Cars & Swedish Brunch at Skårs Gård

Time: Arrival from 10:00 a.m.; the event is scheduled from 10:00 a.m. to 2:00 p.m.

Location: Skårs Gård, Fjärås/Gällinge

Address: Förlandavägen 181, 439 75 Fjärås

GPS coordinates: 57.401039, 12.268781

Things to keep in mind:

Please dress for the weather, as parts of the event may take place outdoors.

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Information regarding Thursday’s slalom:

• The competition will take place at Vårgårda Airport, just under an hour’s drive from Gothenburg.
  GPS coordinates: 58.042736, 12.78890
• We will hold two drivers’ meetings to go over the rules, safety regulations, and more.
• If you are competing in the morning, the drivers’ meeting will be held at 9:00 a.m; if you are competing in the afternoon, the drivers’ meeting will be held at 1:00 p.m.
• Lunch will be served starting at 11:30 a.m.

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Information regarding Friday's WORLD OF VOLVO & VOLVO VAULT – A JOURNEY THROUGH SWEDISH DESIGN AND INNOVATION:

Welcome to an exclusive afternoon where you’ll experience both the future and the history of one of Sweden’s most iconic brands—Volvo.

We’ll start at World of Volvo, an experience center where you’ll encounter Volvo’s values, visions, and groundbreaking technology through inspiring interactive exhibits. Here, you’ll be treated to lunch at Ceno Brasserie and given a guided tour of the facility.

Afterward, we’ll be transported to the legendary Volvo Vault—the otherwise closed historical repository of vehicles and artifacts from all parts of the Volvo Group: passenger cars, trucks, boat engines, construction equipment, and more. A grand insight into Volvo’s engineering and design history.

Time and program:

10:00 a.m: Event registration opens at the PCS registration desk (Level 2)

10:45 a.m: Group walk to World of Volvo (approx. 1.5 km)

11:30 a.m: Lunch at Ceno Brasserie at World of Volvo

1:00 p.m: Guided tour of World of Volvo (Swedish and English speaking groups)

2:30 p.m: Bus departs for Volvo Vault

3:00 p.m: Guided tour of the Volvo Vault

4:30 p.m: Bus back to Gothia Towers

5:00 p.m: Back at Gothia Towers

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Reminder about the dress code:

• Thursday: Summer attire with a nod to Midsummer—come dressed however you feel most comfortable.
• Friday: Be inspired by your dream Porsche – perhaps an elegant 1950s look for a classic 356 or1970s racing style for a 911 Carrera RS. Or create your own theme – racing, glamour, or retro.
• Saturday: Festive and elegant. Tuxedos are welcome, but a dark suit, dress, or other elegant attire works just as well. The goal is to dress up, feel stylish, and enjoy the evening.

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Event App

The Porsche Club Sweden's Event App contains all necessary information about activities, as well as the participant’s personal schedule.

Open the event app

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Participant badge

It is important that all participants wear their participant badge duringthe event

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Download the ROADS app for the Parade Drive

ROADS – the official app for theParade Drive

The Porsche Parade Europe in Gothenburg is just around the corner and we are happy to announce, that this year’s Parade Drive will be supported by ROADS by Porsche.

For those that have not heard of ROADS yet: it is a very cool app, designed to generate and share scenic routes. It comes directly from Porsche, and is available free of charge for iOS and Android.

How to prepare for the drive in advance

To ensure everything runs seamlessly on the day of the Parade Drive, we kindly askall participants to prepare ahead of time with three simple steps:

1. Download the ROADS app from the App Store or Google Play Store
   Simply click on the links or search directly for "ROADS by Porsche“ in the store. If you already have the ROADS app, please update it to the latest version.
2. Create your personal ROADS profile
   When opening the app for the first time, you need to register. Please log in with your Porsche ID and follow the step by step instructions until the end. If you don’t have a Porsche ID, please sign up for one.
3. Register in advance for the Parade Drive
   Once downloaded and registered, please scan the following QR code. It opens the app and brings you directly to the event. Simply click "Attend“, leave a short message for the host and you are in.

A QR-code for the Parade will be available before we start the parade.

Completing these steps early will help ensure a smooth start and allow you to focus fully on the driving experience, the route and the shared moments on the road. ROADS does support CarPlay and Android Auto.

Please note that we will add detailed information to the event as we get closer to the Parade. We therefore recommend allowing push notifications so that you are always informed immediately.

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Refueling (98 octane)

CircleK (Olskroken):

- Lilla Olskroksgatan 2, GÖTEBORG, Phone: +46 31 258 515 (approx 9 minutes)

CircleK (Munkebäck):

- Torpavallsgatan 2, Göteborg, 416 73, SE, Phone: +46 31 253 573 (approx 11 minutes)

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Carwash

Glimra Mölndal:

- Södra Ågatan 22, 431 35 Mölndal, Sverige, (approx 10 minutes)

Visit Glimra website.

CircleK (Olskroken):

- Lilla Olskroksgatan 2, Göteborg, Phone: +46 31 258 515 (approx 9 minutes)

CircleK (Munkebäck):

- Torpavallsgatan 2,Göteborg, 416 73, SE, Phone: +46 31 253573 (approx 11 minutes)

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If you have any questions, please contact our team at festival@porsche.nu

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Welcome to Sweden. Welcome to the celebration. Welcome to Festival X Porsche Parade Europe 2026.

🎬 Get inspired, see what a Porsche Festival in Sweden looks like!

To give you a taste of the atmosphere, energy, and elegance that define our events, we’re sharing a short film from a previous Porsche Festival in Sweden.